Hollywood agency UTA bought media consultancy MediaLink for $125 million in DecemberThe companies' presence at Cannes Lions signaled how entertainment's ties to brand marketing are deepening.
Six months after UTA's $125 million acquisition of MediaLink, the combined company had a debut moment of sorts at the Cannes Lions marketing festival this week.
At a large beachside cabana space along the Croisette, signs for "MediaLink, a UTA company" were hard to miss.
Inside, reps for both businesses held meetings with a bevy of entertainment, media, technology, and consumer goods brands.
Erica Berenstein for InsiderSince joining UTA, MediaLink has absorbed the talent agency's marketing team, and they're finding other synergies.